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Opportunities and challenges of kitchen electrical appliances "new look"

Hyxion Metal Industry | Updated: Feb 03, 2016

Shift in macroeconomic growth and sluggish real estate market situation, my kitchen appliances market continues to achieve steady growth in the first half. According to industry data shows that in 2015, overall market size of China's household electrical appliance 767.5 billion yuan in the first half, an increase of 4%, including kitchen appliances accelerated significantly better than that of other home appliances category, the market size of 35.6 billion yuan, an increase of 9.9%.

Although this "report card" is quite beautiful, but that does not mean that kitchen appliances enterprises can rest easy. Industry experts said, compared with 12.1% in the same period last year of retail sales growth, kitchen appliances market growth slowed in the first half of this year, competition has intensified.

China household electrical appliances Association believes that kitchen appliances industry's growth in the first half mainly from industrial structure and adjustment of market structure, rather than a larger growth in the demand for the market as a whole, behind this increase actually brand enterprises in the growth, and kitchen businesses eliminated.

Hyxion Metal Industry

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